Why I Killed Our Newsletter

For the past couple of years, we, like many “gurus” and podcasters in the space, have sent out a weekly newsletter. Initially, the intention was pure. Provide loads of value, update people on podcasts they may have missed. Maybe give a nod to a special deal or offer that you might find interesting or useful. Quickly, subscribers to the newsletter grew to thousands of private label sellers. Open rates were good. Feedback was positive. Job done. Or so I thought.

Over time, the newsletter has become more of an albatross and less of something that was useful and positive. To be fair, I think the same can be said for email in general. The technology designed to make life easier and increase productivity, has done the opposite. I need only to look at the 400 emails flooding my own inbox on a daily basis to re-enforce this. We’re all busy. Our attention spans are short. Emails have a mere matter of seconds to grab someone’s attention. And, more often than not, our newsletter has not been doing that.

I get it. Those of you that listen to the podcast, don’t need a “reminder” about which episodes have aired that week. Those that don’t listen are unlikely to do so just because of a newsletter. We’ve also fallen short at including information that was valuable. Tips, strategies, real actionable content…they’ve all been missing. The format has become stale and, dare I say “corporate” — a bit too polished and formal. Too pre-planned and sterile.

As I was lamenting about this challenge to several friends over the past few weeks, several people asked me if I’d seen Tim Ferriss’ “Five Bullet Point Friday” emails. Admittedly, although I’m a big fan of Tim’s, I hadn’t. So I dug in to research. What I found is that Tim has created the newsletter he wished other people would create. Five things, unfiltered, each Friday, that he wants to share with his fans. Could be a recipe or a supplement, a travel tip, a book or a life hack of some sort. Each of my friends made the comment that they wished someone in “our space” — physical products sellers, would do something like this.

That’s when it hit me. I think this is what YOU want. Not filtered BS from affiliates and sponsors, but real, raw stuff. The stuff I’m reading, and following, and learning and discovering. The mistakes I’m making, the places I’m going and the people I am meeting, interaction with and learning from along the way.

So here it is, my commitment to you:

Each Friday, I’ll send you a simple email. In it will be 5 things I think you might be interested in from that week. Could be an article about selling online, a strategy I’ve recently discovered. Could be a book I’m reading or a podcast I’ve discovered. Could be a conference I’m planning to attend or hell, even a killer product idea. No fluff, no paid content, just real stuff. My stuff, that I’m choosing to share with you.

If that sounds good, you can sign up to receive these emails here:

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Do me a favor and leave a comment below once you’ve signed up, I will look forward to reading each and every one.

Stay Tuned
Kevin

2 replies
  1. Karen Ferreira
    Karen Ferreira says:

    I’m Green, a newbie dreaming of private label success, I need all the pre planning, best products, and start up tips I can get. I currently have a inventory of 5,000 vinyl LP’s on Amazon that I sell and ship myself. Looking to expand.

    I’m thinking of bundling and private labeling pet products plus including FBA and Shopify in my strategy. Does this sound like a good workable plan?

    I Live in Las Vegas and have connections with various manufacturers such as car products, pet products, and others via being involved in the construction and set up of their booths at the major trade shows here in LV.

    Reply
  2. Karen
    Karen says:

    I’m Green, a newbie dreaming of private label success, I need all the pre planning, best products, and start up tips I can get. I currently have a inventory of 5,000 vinyl LP’s on Amazon that I sell and ship myself. Looking to expand.

    I’m thinking of bundling and private labeling pet products plus including FBA and Shopify in my strategy. Does this sound like a good workable plan?

    I Live in Las Vegas and have connections with various manufacturers such as car products, pet products, and others via being involved in the construction and set up of their booths at the major trade shows here in LV.

    Reply

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