Nathan Hirsh is a veteran Amazon seller with over 25 million in sales. He’s currently the founder and CEO of FreeeUp an online outsourcing company.
Ever Evolving E-commerce
When Nathan started it was him and two other people on every listing. Sometimes there wasn’t anyone else to compete with. Today, that’s unheard of.
Nathan’s business model is drop-shipping which has become harder and harder to do through Amazon. Sellers must do it by creating their own stores and driving traffic to it.
“Turnover is expensive. Once you find the people that are the core parts of your business, figure out how you keep them.” – Nathan Hirsch on the importance of each position within a company
He didn’t even know what private label was until about six years into selling on Amazon. Today, that’s where everyone gets started and you have all of the gurus who sell massive volumes on Facebook and social media.
Amazon’s Rule Changes
This is probably the biggest change to e-commerce. When Nathan started it was your cancellation rate and your refund rate. Now, it seems as if a new metric is added every six months.
“I’ve always looked at everything as a ticking time-bomb and what is the window.” – Nathan Hirsch on new opportunities
Because of all the changes, reviews are harder to obtain, it’s harder to follow Amazon’s FBA price changes and now you have sales tax. All of the rule changes have changed the dynamic of selling on Amazon.
Nathan Hirsch Textbook Reseller
Nathan made his first sales with textbooks. During his college career, at the end of each semester, he would buy up textbooks.
“What am I the best at and how do I spend my time doing that? – Nathan Hirsch on outsourcing
Initially, he sold on Book Scouter where they would compare prices between Amazon and every other bookstore online. Nathan would sell his books to the highest paying retail for them to resell. Because of Amazon’s improvements, he opened his first online store to sell directly to the open market.
Baby Product Niche
Due to his success selling books, Nathan was hooked on selling products online and the inherent opportunities. He tried his hand at several items like video games and failed miserably. Just because he failed did not mean he would give up.
While still in college, Nathan stumbled upon a baby product opportunity and was soon listing products online during his classes. Before he knew it, at 20 years old, he was running a multi-million dollar baby product business.
“With all of Amazon’s changes, it felt like we were treading water, we were not growing.” – Nathan Hirsch on his decision to move on from Amazon
When Nathan started selling his products there were no keywords, he was just posting items and seeing what would stick. His profits were doubling each year until mass competition moved in. They were still making money but they were not growing.
To hear the rest of Nathan’s story and the outsourcing he’s doing now, download and listen to the episode!
Connect with Nathan Hirsch
Connect with Jonathan
Thanks for tuning in and we hope you enjoyed Nathan Hirsch on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!