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Vladi Gordon – Amazon Seller and Founder, CEO of Sellerboard 014

Vladi Gordon is the founder and CEO of Sellerboard, a financial services tool for Amazon sellers. Today, he shares the story behind the tool and what sellers can learn to improve profit by keeping track of customer insights as they relate to revenue.

Bookkeeping, or stuff like Excel, it’s not the thing that entrepreneurs like most unless, I guess, they’re bookkeepers or owners of bookkeeping companies. – Vladi Gordon

Vladi Gordon – Taking a Shot at Selling

Vladi started out as a seller back in 2015 in Germany. He was working in a software company when he heard of the new trend in online selling, Amazon. He started taking interest in private label products when there was buzz about the virtual reality glasses, Google Cardboard.

When Vladi found a much cheaper alternative to the VR glasses, he ordered ten of them. Because he was the only person in Germany who was selling these glasses, they sold out fast. The same went for the next hundred glasses he put up on his online store.

Curse of Shiny Objects

But like other trendy products, the sales explosion lasted only for as long as the marketplace wasn’t saturated. For a time, fidget spinners and selfie sticks were huge. They never stood the test of time, though.

That’s the problem with trendy products. if you catch the wave, you explode, but then everybody else comes in and the market dies completely. – Vladi Gordon

Birth of Sellerboard

Vladi tried to source some more products after the VR glasses noise went out, but they didn’t really do well. He reached a point when he could no longer tell whether he was making money. 

He sought for a tool to help address this concern, but he didn’t find any that he liked. So, he partnered up with some developers to make one. It took off and they all decided to focus on it, hence the conception of Sellerboard.

We learned a lot from our customers in the last two years and I kind of put down a list of five hidden profit killers which are very underestimated by sellers. – Vladi Gordon

To hear more about Sellerboard and the five profit killers, download and listen to the episode.

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