PODCAST

Behind the Scenes of a Rebrand #2 In this second part of our series “Behind the Scenes of a Rebrand”, Kevin outlines the 8 distinct steps taken in the planning and implementation of the change to Private Label Movement. The Decision to Rebrand Last week, Kevin shared the story of how Private Label Movement started.…

The Harvard Dorm Room Startup Story You Haven’t Heard – with Alasdair McLean-Foreman You have likely heard of super successful companies that started in dorm rooms, think Facebook, Google and Microsoft. There’s one Harvard dorm room startup story you haven’t heard— until now. That’s the story of Alasdair McLean-Foreman, a student at Harvard that started…

Behind the Scenes of a Rebrand #1 In this episode, Kevin explains the reason behind the re-branding of the show to Private Label Movement. Over the coming weeks, we will introduce you to the team and techniques as we go Behind the Scenes of a Rebrand. Welcome to the Private Label Movement Kevin sends his…

Meet the Man Behind The George Foreman Grill, Oxi-Clean, Sonicare & More – Rick Cesari, The Godfather of the Infomercial If you are not familiar with Rick Cesari, you are most definitely familiar with some of the brands he has built into multi-million dollar empires. In this inaugural episode of the brand new Private Label…

The New Amazon Program to End Counterfeit Product If you’ve ever struggled with unauthorized sellers on Amazon, don’t miss today’s show where Kevin tells you about a new pilot program Amazon has created to fight back against counterfeit merchandise. Listen now and find out how you can apply to be a part of this new…