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What the Solar Eclipse Can Teach Us About Selling Online
The recent solar eclipse not only provided a terrific view for everyone to witness but it also provided a great opportunity for some Amazon sellers to earn. Here’s What the Solar Eclipse Can Teach Us About Selling Online.
“Seasonal products represent a really unique niche opportunities for some sellers.” – Kevin Rizer
Tip #1: Be Ahead of the Trend
Kevin wished he took part of the trend. There have been news of some sellers who made it big time for selling solar eclipse glasses.
“You have to be ahead of the trend if you want to capitalize on it.” – Kevin Rizer
To increase your chances of earning, consider preparing ahead of time. Learn how and when to cut in. Otherwise, you are likely to miss the boat.
Tip #2: Develop Shortened Lead Times
While he was gazing towards the sun, Kevin found himself thinking about estimating the number of products to order and sell through. When it comes to seasonal products, he would not want to run out of stock immediately or be stuck with tons of unsold items.
“The difference between a lead time of a week or two weeks versus a month or two months in trendy or seasonal products is a huge difference.” – Kevin Rizer
For that, sellers could consider ordering moderately. Shortening your lead time could mean staging your inventory, having split purchase orders with manufacturers, and other ways.
Tips #3: Have Your Ducks in a Row
There was an interesting article about someone who leveraged everything to buy solar eclipse glasses and list them on Amazon. Unfortunately, Amazon suspended his listing and asked for verification.
“It is in Amazon and everyone’s best interest to require certification (if a product appears harmful.)” – Kevin Rizer
The trend produced a couple of outrage from online sellers. To avoid experiencing the same, consider making things legit before diving into the process.
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