Private Label Movement

262 Time to Reconsider Seller Fulfilled Prime?

Time to Reconsider Seller Fulfilled Prime?

It has been more than a year already since the release of Amazon Prime. What’s in it for you? Here are some quick insights on what it is and how it works, because it just might be the perfect time to reconsider Seller Fulfilled Prime. Tune in!

“Last week, Amazon announced a limited time promotion that reduces the referral fee for items that you enable for seller fulfilled Prime.” – Kevin Rizer

What is Amazon Prime?

Amazon Prime is a program that enables sellers to send orders directly to their customers. They do not need to send them to the company’s fulfillment center.

Popularity and Perks of Prime Orders

Back then, direct fulfillment was only available through Merchant Fulfilled Network. Now, 70% are Prime orders.

“Amazon wanted to have more of those items eligible for Prime and the way they’ve done that is through Seller Fulfilled Prime.” – Kevin Rizer

Not many sellers send items via Amazon fulfillment center because of weight, value, and purpose. Those ineligible for Prime orders do not enjoy advantages like easier returns and free shipping.

Requirements for Seller Fulfilled Prime

Should you want to join the program, you need to adhere to the standards set by Amazon for Prime orders. Sellers cannot just ship items anytime they want.

“Amazon requires that 100% of your orders are sent via 2-day delivery that are designated as Prime orders.” – Kevin Rizer

One requirement is to ship items within two days. It could present some difficulty for a variety of reasons. There are other requirements in the list.

To find out more about the program and how it works, download and listen to Time to Reconsider Seller Fulfilled Prime.

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