Amazon Insights

Sellers on Amazon are constantly looking for new ways to determine buyers’ purchasing habits but it’s been a struggle with the lack of information Amazon provides sellers. Amazon has been listening and is rolling out their new beta program Amazon Insights.

A Way to Assess Purchase Behavior

When sellers go to the landing page, they will choose among four topics to conduct the poll. The topics are purchase behavior, product awareness, product opinion, and a custom action.

“Amazon Insights allows you to create polls for your Amazon products.” – Kevin Rizer

A poll on purchase behavior will be shown to Amazon customers who only viewed the seller’s product. It will ask them about the most important factor for not purchasing from the seller. Among the factors to choose from are price, brand, reviews, product features, and product description.

Poll: Product Awareness

The second poll that sellers may conduct is on product awareness. It targets those who already purchased from the seller.

“The polling option is valuable for your advertising or social media campaigns.” – Kevin Rizer

It will ask them how they first heard about the product. It could be through social networks, online and tv advertisements, friend recommendation, and others.

Poll: Product Opinion

The third poll option is on product opinion. Those who have purchased the product from the seller will be asked how likely they are going to recommend to others.

“Amazon Insights isn’t free but it provides valuable insights for your products; this is something a lot of sellers would be willing to pay for.” – Kevin Rizer

Sellers can use it to determine the happiness level of the customer. They can also use it to determine how they can improve their products.

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Amazon Insights is a brand new program from Amazon in the beta stage. It allows you to poll buyers on Amazon to find out why they did or did not buy your product, how they heard about it, how happy they are or how likely they are to recommend it to someone else. The program is not being offered to all sellers, as it is in rolling beta, but we’ve got you covered!