Private Label Movement

2017 Amazon State of the Union for Sellers with Will Tjernlund

2017 Amazon State of the Union for Sellers with Will Tjernlund

Kevin Rizer chats with his special guest Will Tjernlund. They’ll dig into what Will sees now and in the future with this 2017 Amazon State of the Union show. We’ll discuss catering to certain niches, rule changes, Chinese manufacturers selling direct on Amazon and what sellers big and small can expect in the future.

“The State of the Union for Amazon sellers is ‘get in now’” -Will Tjernlund

Business at Amazon

Will has been consulting and running his own Amazon account with his business partner. But since their clients kept on increasing, they decided to put up an office and hired employees to work for them.

“One of the biggest changes, is how aggressive Amazon has gotten trying to source everything themselves.” -Will Tjernlund

He finds it nice to have people to fall back on and be there in a specific place. To manage them properly, he holds different layers of responsibility.

Working on Two Separate Brands

Apart from his own business, Will still works alongside his brother. Clients typically approach the two of them for help.

The two of them have a private label account. But their attention is no longer entirely devoted to it nowadays. Often, the important thing to do for them is to look for ways to get cash faster.

Amazon State of the Union

Will is not the kind of person who sells fear. People would ask him whether it’s already too late to enter Amazon. According to him, this is the time when the Amazon is getting up the limit.

“It’s going to be almost impossible to do retail arbitrage…..” -Will Tjernlund on the future for Amazon sellers

Sellers are becoming smarter and better. Amazon itself is private labeling more products, buying brands, and are exceeding expectations.

Download and listen to 2017 Amazon State of the Union for Sellers with Will Tjernlund. You can also find The Private Label Movement on iTunes and Stitcher.

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Episode Links

Will Tjernlund FBA Expert

PLP ep 34, April 2016

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