PLP 7 – Brian Creager Built a Million Dollar Company While Keeping His Corporate Day Job

Brian discusses deciding to private label his own products after spending decades doing the same thing in his corporate job. Find out what his lightbulb moment was. Brian shares that he first unsuccessfully marketed his goods off Amazon before being turned on to the massive opportunities on the world’s largest e-commerce store. Brian discusses early struggles and the thing he credits most to his success: the people he surrounded himself with. He talks about the importance of tracking metrics in your private label business, specifically:

Sales (actual dollars and units sold) on a monthly basis

and

Sessions & Units sold on a daily basis using a trailing system (looking backwards).

Brian shares the importance of looking bigger than you really are, and utilizing quality packaging to build your brand awareness and customer loyalty.

Brian and Kevin discuss how they formed ZonSquad with Joe Junfola, and go into what ZonSquad is.

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PLP 6 – Private Label for Dummies 1 of 4

Kevin introduces you to the world of private labeling in a concise and easy to understand format. In this first of four episode series geared towards the beginner who is not yet selling their own private label products, Kevin talks about the opportunities available in the private label industry. He says that 70-80% of products available at most big box stores are actually private labeled.

Next, Kevin walks you through setting up a company name, entity (such as an LLC) and a domain name and email address which will allow you to begin contacting potential suppliers for your first product.

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PLP 5 – Shawn Lebaron Sold $1.5 Million on Shopify Last Year, But That Wasn’t Good Enough

Shawn discussed how he started his own business selling physical products with his own Shopify store in 2014 and quickly reached $1.5 million in sales. Next, he and his business partner decided to expand the business into Amazon, and didn’t know what to expect. They were quite surprised when only 6 months later they had built a business poised to do over a million in sales in less than a year on Amazon, too.

Shawn discusses the pros and cons of Shopify and Amazon as sales channels, and has some great advice for planning for the future of your brand.

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PLP 4 – Tina Traver – Realtor & Grandmother Builds 7 Figure Business Selling on Amazon

Tina discusses going from selling homes to selling physical products on Amazon. Tina shares about quality control issues that threatened to sink her new business and how she fought to overcome them.

She goes into detail about providing extraordinary customer service, shares what her business has meant in terms of lifestyle, allowing her to spend more time with her family and doing the things she enjoys, including making jewelry.

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PLP 1 – Kevin Pasco – From Zero to Million Dollar Business on Amazon in Less Than a Year at 22 Years Old

Kevin Pasco is a man after my own heart. Like myself, Kevin started his entrepreneurial journey young, while he was still a teenager. Unlike myself, Kevin managed to build a million dollar business at the age of 22. Kevin and his business partner started selling on Amazon about a year ago, and while their rise has been meteoric, it has not been without its challenges.

Kevin discusses the importance of finding a partner, and how he went about doing so. He talks about working remotely with that partner, and using technology to collaborate.

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PLP 2 – Kellianne Fedio – Attorney & Mom Shares Her Story of Building a Lifestyle Business to Finally Give Her the Freedom She Has Always Wanted

Kellianne discusses leaving her career as an attorney to have more time to focus on her family, and the ups and downs of what came next – network and internet marketing. She shares about her journey into private labeling, and discusses product selection, adding value and the importance of finding a way to add value to someone’s life through the products you sell and the support you provide.

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PLP 3 – Marcia Stellpflug – Mom, Former Finance Exec Goes “All In” on Amazon Private Label Business

Marcia shares with us her journey into Private Labeling. She tackles being a Mom, and discusses the freedoms and pitfalls this type of business provides. One of the things Marcia contributes to her success is partnering with someone with considerable Asia sourcing skills, and she goes into depth about this.

Meet Kevin & About the Show

In Private Label Podcast, Kevin introduces you to the most successful private label entrepreneurs, people who have created million dollar empires selling products for brands they’ve created from nothing.

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