Brian discusses deciding to private label his own products after spending decades doing the same thing in his corporate job. Find out what his lightbulb moment was. Brian shares that he first unsuccessfully marketed his goods off Amazon before being turned on to the massive opportunities on the world’s largest e-commerce store. Brian discusses early struggles and the thing he credits most to his success: the people he surrounded himself with. He talks about the importance of tracking metrics in your private label business, specifically:
Sales (actual dollars and units sold) on a monthly basis
Sessions & Units sold on a daily basis using a trailing system (looking backwards).
Brian shares the importance of looking bigger than you really are, and utilizing quality packaging to build your brand awareness and customer loyalty.